This month, Christina Aurrichio, an FDU graduate like myself, launched an amazing new, up and coming fashion line, Chi Flo. The line is creative and unlike anything out there because of Christina’s passion and love for drawing and fashion. When I saw that she was launching the company and her premiere line, Grimm Street I had to get the 411 and have my readers get a first look because I see Chi Flo going places and you’ll probably want to buy your first shirt after you read this.
Christina Aurrichio, Owner of Chi-Fl0
Photo Credit: Rob Roselli
SCBD: Thanks Christina for letting me interview you and give my readers the first scoop on your new line, Chi Flo. It’s great to see another peer and fellow Jersey Girl make their mark. Who or what inspired you to come up with Chi Flo?
CA: No problem Sara! Thanks for all the support and promoting, I’m very impressed by all you’ve accomplished as well. What inspired me to create Chi Flo was a mixture of things. I am very passionate about my artwork and always wondered how to properly display it. I also am very passionate about fashion and the whole city scene. You know—the girls in the city with a sketchpad in their backpack, a cup of coffee in hand, and a keen sense of style…just trying to make it big. Chi Flo is all about the balance of my artwork, the fashion sense, and actual occurrences life occurrences. It also showcases my love for making light of bad situations. For instance, the BAD GIRLFRIEND shirt should be worn by girls with a sense of humor who have been maybe labeled as a Bad Girlfriend before, or just know how to joke about themselves. It’s just so much bigger than a t-shirt line for me, and I hope someday it catches on.
SCBD: How long have you been drawing for? What’s the best drawing you’ve made?
CA: I’ve been drawing since I was a little kid, maybe about 7. My big brothers and mother were always extremely creative and seeing them creating music/crafts/drawings made me want to do the same. I can remember looking at my Flinstones storybooks, loving the character Dino and just taking a piece of paper and drawing him. It was always an exciting challenge to get better at drawing every time I picked up a pencil. It still is an exciting challenge. I’ve never been classically trained in drawing. I think that says a lot as well.
My favorite drawing I drew would be the “Not Your Savior”.
SCBD: Chi Flo focuses on using original artwork, why do you think that’s crucial to any successful fashion line?
CA: I think nowadays, every time you turn a corner someone is creating a new t-shirt line from scratch or a website that re-sells already made t-shirts the buyer purchased wholesale. Granted, I am supportive of anyone doing so. However, most of those people aren’t coming up with the designs themselves. They are either Google-imaging “skull and crossbones” or “graffiti letters” and just placing them on a shirt. Again, those people are smart and I support them. They may also sell faster because they sell shirts that are trendy with the times. But myself personally, I just couldn’t come up with another carbon-copy t-shirt line. I thought “I have the ability to create designs, why not use that to my full potential?” Plus, what’s better than wearing a shirt that no one else has? If I had a dollar for every shirt I see with an inverted cross, or a typical sugar skull, I wouldn’t have to hustle a t-shirt line!
SCBD: Chi Flo is not just a fashion line but it is also a lifestyle, what does that mean to you and your customers?
CA: When I say that Chi Flo is a lifestyle, I truly believe it is. Chi Flo sells shirts with meaning. For example, the “Not Your Savior” shirt is my favorite design because I drew it when I was going through a bad break-up. It was purely from my heart. To me, Chi Flo shirts are like listening to a good song. If you can relate to the lyrics, or in this case what the shirt says, then the design will jump out at you and mean so much more. Chi Flo is self-expression, but in a cute way!
SCBD: Your first line, The Grimm Street Collection is unlike any line I’ve seen. You’ve mentioned that every collection tells a story. What is the story behind The Grimm Street collection?
CA:The story behind the Grim Street collection is a blend of things. As I had mentioned earlier, I designed the Not Your Savior after a bad break-up. Literally, I couldn’t ‘save’ the other person and had to focus on myself. Next came the Bad Girlfriend. That was an “insult” thrown at me in retaliation. Why not wear it on my shirt then? After graduation and difficult situations, I started to find myself. I drew the Chief Flo as a representation of discovering who I was and my artistic ability. The Street Pigeon represents the cool-side to fashion and just feeling like a boss. Finally, the Smiths Tribute reads the words “Honey Pie, You’re Not Safe Here” . That’s my favorite line from a Smiths song. It represents power and rising to the top. Whoever was going to get in my way wouldn’t be “safe there”. That kind of thing.
Take a peek into The Grimm Street Collection (photos by Rob Roselli):
SCBD: What shirt is your best seller?
CA: My best seller is the Street Pigeon! I think it is amazing how girls and guys both love the design. I give myself props for that.
SCBD: What’s your favorite shirt and why?
CA: My favorite is the Chief Flo because I truly think the design is beautiful. When I was drawing it on paper, I looked in the mirror so I could outline a face and hair (I was alone so I used myself as the face model). From there, I just drew everything else and made her a sugar skull. I think it’s great that people probably don’t know they’re wearing my face on their shirt!
SCBD: I ordered the Street Pigeon shirt and received it really quickly last week which was awesome. I loved the packaging and sticker that came with it. What separates Chi Flo from other designers out there?
CA: Great to hear! I think what separates Chi Flo is the whole ‘hometown’ feel. I designed the shirts and everything. A good friend of mine, Rob Roselli, photographed the pictures. Another friend of mine modeled the pictures and more friends of mine will continue to model for me. I created Chi Flo strictly from what I know and love. I’m just not trying to be anyone else. The packaging ties in with the hometown feel because I wrap it myself and put in a thank you note signed personally by me.
SCBD: Chi Flo seems to be really taking off, where do you see Chi Flo in 5 years?
CA: I hope it continues to take off. I need to constantly keep on top of the advertising and promotion. I stay humble and noticeably hopeful through it all. I have so much stock left still, but I knew I would. I took a big chance. Plus, it has only been two weeks since it’s launch date. I must continue to advertise and be creative. If I continue to do that, I hope Chi Flo will be sold in stores in 5 years. I’d also love to open a boutique with Chi Flo brand clothing. Let’s hope for the best.
SCBD: What are some goals you want to achieve with Chi Flo this year?
I’m so excited to continue to create more designs. The more I sell the Grim Street line, the more profit I can make, and the quicker I can come up with more shirts. I just really want people to love the shirts and recognize that I am an independent business owner and need to sell, sell, sell! I can’t wait to create hoodies for fall and cover-ups for summer. Stay tuned!
SCBD: What’s one quote that motivates you everyday?
“Don’t wish it was easier, wish you were better”
SCBD: Last, what’s one thing you’d like all the SCBD readers to know about Chi Flo?
CA: I’d like all the SCBD readers to know that anyone can rock Chi Flo and find the balance in their life. Chi Flo represents just that! Wear your heart on your sleeve and also wear art on your shirts. Self expression from deep within is SUPER important and don’t be afraid to be edgy. Stock is limited but there will be more as long as the sales go up! Chi Flo is a small business and needs YOU guys to help promote it! By people wearing Chi Flo, it sort of creates a little Chi Flo army. A bunch of people making a statement in favor of art, independent business, and staying Chi.
I loved both of my purchases from Chi Flo, the Women’s Street Pigeon Crop Tee and neon pink beanie (pictured above) and I’m sure you will too!
In honor of the launch of Chi Flo, Christina is offering Small Chick Big Deals readers an exclusive deal:
Type SCBD into the code box at checkout to get 10% off entire purchase at Chi Flo from Monday the 18th-Wednesday the 20th!
Also be sure to sign up for the Chi Flo mailing list, here.
Happy Shopping and supporting Chi Flo!