Cake Couture NJ is a home-based custom cake company founded by two Jersey girls from my hometown of Howell, Lindsay Mauser and Abbey Lanz. Last time I was home I had the opportunity to interview them on the company, their cakes, and more!
SCBD: How long have you been baking and cake decorating?
CCNJ: We’ve been baking as long as we can remember. We started getting into cake decorating by taking classes at Michael’s when they had them locally. Abbey received her degree in pastry from the Culinary Education Center of Monmouth County in 2011 where she performed in pastry competitions too. She’s always been more passionate about cakes rather than general pastry, you can see it in our work.
SCBD: Who came up with idea to start Cake Couture NJ?
CCNJ: We started making cakes for family about 4 years ago and then came up with the name and really started our business three years ago. When we first started it was Abbey and my (Lindsay’s) sister Erin but Erin wasn’t as passionate about it after a while so I stepped in and we’ve been successfully working together since. We feel that our cakes aren’t just any cakes so we felt that Cake Couture was the perfect name for us.
SCBD: What is special about your recipe compared to others?
CCNJ: Well, you can’t really compare us to any other cake or cupcake out there. We’re very creative and are constantly coming up with new recipes to try. We love coming up with new recipes for flavors we like.
SCBD: I’ve seen pictures of your cakes and the artwork looks so professional. How did you learn this?
CCNJ: We learned the most by doing it all the time and through trial and error. It’s all about finding the right temperature, etc.
SCBD: What’s a new flavors are you working on?
CCNJ: We are currently working on summer flavors, our latest creation is working on some summer cocktail cupcakes like margarita, and more!
SCBD: What’s the most popular cake flavor order you get?
CCNJ: Our vanilla with vanilla butter cream and red velvet with cream cheese frosting are our most popular.
SCBD: What’s the most unique order you’ve had?
CCNJ: Our most unique order so far was for cupcakes with our client’s grandma & aunt’s faces on them. It took a lot of work but it was fun to do and rewarding at the end.
SCBD: What was your first order? Who was it for?
CCNJ: Our first order was for a 21st birthday at a big banquet hall, we were pretty nervous but it was a success. The cake had pink quilted zebra print on it.
SCBD: What’s a quote you both live by?
CCNJ: “She who leaves a trail of glitter, is never forgotten.”
SCBD: What’s Cake Couture NJ‘s motto?
CCNJ: “Made with Love” which we always have on all of our orders and ”Edible Art For Magical Moments”.
SCBD: Where do you see Cake Couture NJ in five years?
CCNJ: We have high hopes and would love to be doing bigger events and have it turn into our full time job. We are looking forward to having bigger orders and to be in demand in the tri-state area. We are working with the Ronald McDonald house on their event in May and donating a cupcake tower to their silent auction on May 19.
CCNJ: Nothing is impossible for us, we are willing to take any order. We take our time with every order and are very critical of our cakes. We do consultations and tastings for cakes for any event.
Cheers– let’s eat cake!